Paid Media
Currently as a Paid Media Manager, I implement data-driven, targeted marketing materials and manage paid media campaigns. I execute social media and display ad strategies to achieve campaign goals and objectives. Since September of 2025, I have managed advertising budgets over $600k and have assisted with implementing reporting and tracking tools to produce regular reports on established KPI’s and data insights, and pivot readily to optimize campaign outcomes.
MY KEY SKILLS & ACCOMPLISHMENTS
KEY TASKS
A/B Testing, Landing Page Optimization, Audience Segmentation, Budget Forecasting, Campaign Planning and Strategizing, Ad Creation, Platform Management, Tracking Configurations, QA Checks.
ANALYTICS & TOOLS
GA4, Looker Studio, Google Tag Manager, Excel/Sheets, Canva, CRMs, UTM Generators, Microsoft Teams, Trello.
PLATFORMS
Meta Ads (Facebook and Instagram), Google Ads (Search, PMAX, Demand Gen), TikTok, Reddit, Spotify, LinkedIn, Pinterest, YouTube.
CERTIFICATIONS
Center for Branding at the University of Pittsburgh Katz Graduate School of Business
Facebook and Instagram Advertising
MY OBJECTIVE
As a performance marketer, I am passionate about using creative testing, full-funnel strategy, and analytics to drive measurable business results. Currently managing paid social and search campaigns for The University of Pittsburgh’s School of Health and Rehabilitation Sciences.